Scale your distributor network without scaling your ops team.
The manufacturer that's easiest to do business with wins the most mindshare. Deviceflow handles the work between case and commission — so your reps sell more and your ops team doesn't break.
Hold ASP across every distributor, every SKU
Every distributor negotiates pricing the same way — one rep at a time, one account at a time. By the time ASP compression shows up in your QBR, you've already given the discount. Deviceflow shows you ASP by product, by distributor, by account — in real time. You see drift the moment it starts and walk into the next pricing conversation with the data.
Before Deviceflow
ASP visible at quarter-end, after discounts are already booked. Repricing conversations driven by the loudest distributor — not the data.
After Deviceflow
Live ASP by SKU and distributor, with outliers surfaced automatically. Catch drift early, hold the line at renewal, and protect margin across the network.
The Problem
Your reps spend 5+ hours per week on admin instead of selling — and you have zero standardization across your distributor network. The manufacturer that's easiest to do business with wins the most mindshare. That's not about having the best product. It's about having the best operations. And right now, the gap between what your reps send from the field and what your systems can act on is filled by manual coordination, group texts, and tribal knowledge.
You Want to Sign 10 New Distributors — But Ops Can’t Handle the 30 You Have
The growth ceiling isn’t market demand. It’s operational capacity. Every new distributor means more coordination, more bill-onlys, more inventory movements, more exceptions. Your commercial ambition is writing checks your ops team can’t cash.
“The order entry part of their responsibilities takes a disproportionate amount of their time.”
Your Reps Won’t Use Your Software
Every commercial leader has tried to get reps to use some kind of field reporting tool and watched adoption flatline. The problem isn’t the reps — it’s asking someone who just finished a 4-hour surgery to open an app and fill out a form. Even 5 hours per week across 50 reps is 250 hours of lost selling time. Every week.
“The larger distributors generally have operations managers — some central administrative person taking the information from the salespeople because the salespeople are always too busy to do what they're supposed to do in the system.”
The Manufacturer That Pays Fastest Gets the Most Mindshare
Your reps carry multiple lines. When they’re deciding who to champion in the OR, the manufacturer that’s easiest to do business with — fastest commissions, least admin, fewest billing headaches — wins. Right now, that might not be you.
“Our normal cycle is right about 45 days, which is brutal.”
Every Distributor Runs Their Own Universe
Spreadsheets, email, WhatsApp — every distributor has their own ad-hoc system. Impossible to enforce consistent processes, data quality, or visibility across the network. You can’t manage what you can’t see, and you can’t see anything.
“Their spreadsheets would literally make you feel like you're in third grade, and somebody sat down and handed you a geometry project for a college kid. Their language doesn't correlate to what I need.”
How Deviceflow Solves It
| Capability | What It Means for You |
|---|---|
| Rep-First Mobile Workflow | 60-second bill-only entry designed for in-OR or right-after-surgery use. Contract pricing pre-populated. No app download required. Built for the rep who refuses to use anything. |
| Automatic Notifications | Reps get notified when orders ship and packages arrive. No more calling billing to ask “where’s my order?” Territory-wide visibility into usage, orders, and returns. |
| Faster Case-to-Cash | AI speeds up PO matching and invoicing. Fewer stalled cases that delay commissions. Reps get paid faster — reps sell more of your product. |
| Territory & Rep Visibility | Central view of rep activity and account-level volumes across all distributors. See what’s working and what’s not. Standardized data without forcing anyone to change how they work. |
Rep-First Mobile Workflow
60-second bill-only entry designed for in-OR or right-after-surgery use. Contract pricing pre-populated. No app download required. Built for the rep who refuses to use anything.
Automatic Notifications
Reps get notified when orders ship and packages arrive. No more calling billing to ask “where’s my order?” Territory-wide visibility into usage, orders, and returns.
Faster Case-to-Cash
AI speeds up PO matching and invoicing. Fewer stalled cases that delay commissions. Reps get paid faster — reps sell more of your product.
Territory & Rep Visibility
Central view of rep activity and account-level volumes across all distributors. See what’s working and what’s not. Standardized data without forcing anyone to change how they work.
Go deeper on what matters to you
Field Operations
60-second bill-only entry, real-time case tracking, and zero admin for reps.
Distributor Portal
Unified view across every distributor. Standardized data without forcing process change.
Billing Automation
Faster invoicing means faster commissions. The rep retention lever nobody talks about.
What Sales Leaders Ask Us
If the answer is more than 24 hours, let's talk. Book a 30-minute demo with your actual workflows.