Real-time visibility into your entire sales network — without asking anyone to change how they work.
Every case, every territory, every rep — visible the moment it happens. Your field team orders the way they already do: email, text, a photo of a charge sheet. Whether they're W-2 reps or independent distributors, Deviceflow reads what they send and structures it. No Salesforce rollout. No portal training. No six-month IT project.
Hold ASP across every distributor, every SKU
Every distributor negotiates pricing the same way — one rep at a time, one account at a time. By the time ASP compression shows up in your QBR, you've already given the discount. Deviceflow shows you ASP by product, by distributor, by account — in real time. You see drift the moment it starts and walk into the next pricing conversation with the data.
Before Deviceflow
ASP visible at quarter-end, after discounts are already booked. Repricing conversations driven by the loudest distributor — not the data.
After Deviceflow
Live ASP by SKU and distributor, with outliers surfaced automatically. Catch drift early, hold the line at renewal, and protect margin across the network.
Why the data is better
Better data than a CRM — without anyone opening one.
CRM data from a distributor network is self-reported, delayed, and incomplete — when it shows up at all. Deviceflow captures actual transactions — cases, POs, pricing — from the emails and texts your distributors already send. It's more accurate because nobody's typing it in after the fact, and it's real time because it's captured when the order happens, not at the next QBR.
“I get better information from this than I would if they used Salesforce. It's real time. That's what I want.”
The Problem
Your distributor data arrives in quarterly spreadsheets — if it arrives at all. By the time you see ASP drift, a stalled territory, or a distributor underperforming, the leverage is gone. You're managing a $20M channel with the visibility you had at $2M, and the gap between what your distributors send and what your systems can act on is filled by manual coordination, group texts, and tribal knowledge.
Which of Your Reps Owes Which of Your Open POs?
Right now, finding out is a manual waterfall: pull the list of late POs, figure out whose territory each belongs to, email each rep, follow up. With hundreds of reps and hundreds of outstanding POs, nobody has a clean answer — and every uncollected PO is a commission that hasn’t been paid and revenue that hasn’t been recognized.
What teams tell us“You’ve got 400 reps, and maybe 100 of them have 700 outstanding POs. Which hundred, and how do you distribute that and follow up? It becomes this crazy waterfall.”
Deviceflow routes every missing PO straight to the rep who owns it, gives each rep a weekly list of their own unbilled cases, and tracks every one to collection.
You Want to Sign 10 New Distributors — But Ops Can’t Handle the 30 You Have
The growth ceiling isn’t market demand. It’s operational capacity. Every new distributor means more coordination, more bill-onlys, more inventory movements, more exceptions. Your commercial ambition is writing checks your ops team can’t cash.
What teams tell us“The order entry part of their responsibilities takes a disproportionate amount of their time.”
Deviceflow turns order entry, bill-onlys, and exceptions into automated reads and matches — so signing more distributors adds revenue, not back-office headcount.
Your Reps Won’t Use Your Software
Every commercial leader has tried to get reps to use some kind of field reporting tool and watched adoption flatline. The problem isn’t the reps — it’s asking someone who just finished a 4-hour surgery to open an app and fill out a form. Even 5 hours per week across 50 reps is 250 hours of lost selling time. Every week.
What teams tell us“The larger distributors generally have operations managers — some central administrative person taking the information from the salespeople because the salespeople are always too busy to do what they're supposed to do in the system.”
Reps keep texting and emailing the way they already do — Deviceflow reads what they send and structures it, so there’s no app to adopt and no form to fill in.
The Manufacturer That Pays Fastest Gets the Most Mindshare
Your reps carry multiple lines. When they’re deciding who to champion in the OR, the manufacturer that’s easiest to do business with — fastest commissions, least admin, fewest billing headaches — wins. Right now, that might not be you.
What teams tell us“Our normal cycle is right about 45 days, which is brutal.”
Deviceflow collapses surgery-to-invoice to same-day, so commissions land faster and reps put your line first.
Every Distributor Runs Their Own Universe
Spreadsheets, email, WhatsApp — every distributor has their own ad-hoc system. Impossible to enforce consistent processes, data quality, or visibility across the network. You can’t manage what you can’t see, and you can’t see anything.
What teams tell us“Their spreadsheets would literally make you feel like you're in third grade, and somebody sat down and handed you a geometry project for a college kid. Their language doesn't correlate to what I need.”
Deviceflow reads whatever each distributor sends — spreadsheet, email, or text — and turns it into one standardized view across the network, without forcing anyone to change how they work.
How Deviceflow Solves It
| Capability | What It Means for You |
|---|---|
| Rep-First Mobile Workflow | 60-second bill-only entry designed for in-OR or right-after-surgery use. Contract pricing pre-populated. No app download required. Built for the rep who refuses to use anything. |
| Automatic Notifications | Reps get notified when orders ship and packages arrive. No more calling billing to ask “where’s my order?” Territory-wide visibility into usage, orders, and returns. |
| Faster Case-to-Cash | AI speeds up PO matching and invoicing. Fewer stalled cases that delay commissions. Reps get paid faster — reps sell more of your product. |
| Territory & Rep Visibility | Central view of rep activity and account-level volumes across all distributors. See what’s working and what’s not. Standardized data without forcing anyone to change how they work. |
Rep-First Mobile Workflow
60-second bill-only entry designed for in-OR or right-after-surgery use. Contract pricing pre-populated. No app download required. Built for the rep who refuses to use anything.
Automatic Notifications
Reps get notified when orders ship and packages arrive. No more calling billing to ask “where’s my order?” Territory-wide visibility into usage, orders, and returns.
Faster Case-to-Cash
AI speeds up PO matching and invoicing. Fewer stalled cases that delay commissions. Reps get paid faster — reps sell more of your product.
Territory & Rep Visibility
Central view of rep activity and account-level volumes across all distributors. See what’s working and what’s not. Standardized data without forcing anyone to change how they work.
Go deeper on what matters to you
Field Operations
60-second bill-only entry, real-time case tracking, and zero admin for reps.
Distributor Portal
Unified view across every distributor. Standardized data without forcing process change.
Billing Automation
Faster invoicing means faster commissions. The rep retention lever nobody talks about.
What Sales Leaders Ask Us
If the answer is 'when the spreadsheet shows up,' let's talk. Book a 30-minute demo and see your distributor network in real time — with your actual workflows.